For-Lovers LLC, the parent company of ForScotchLovers.com and ForTequilaLovers.com, today announced that it has engaged Ian Buxton to head up its ForScotchLovers site as Managing Editor, in charge of all website content.
"We are absolutely thrilled to have Ian on-board, overseeing all content on ForScotchLovers" said Doug Stone, For-Lovers Founder and CEO. "We have always envisioned ForScotchLovers.com to be a primary resource for people who are passionate about Scotch, and whisky in general, or who are looking to learn about the amazing world of whiskies. With Ian heading up our editorial team we are extremely well positioned to attract the worlds foremost whisky thought-leaders, and assures our content offering in the Whisky space will be second to none."
Mr. Buxton began work in the Scotch Whisky industry in 1987 as a Marketing Director of one of Scotland's best-loved single malts and, since 1991, has run his own consultancy business. He was elected a Keeper of the Quaich in 1991, the highest honour of the Scotch Whisky industry and is also a Liveryman of the Worshipful Company of Distillers. He is a member of the international tasting panel for Whisky Magazine's ‘World Whisky Awards' annual awards and Conference Director of the World Whiskies Conference, which he created.
As well as giving lectures, presentations and tastings on whisky, Buxton has written regular columns for Whisky Magazine, the leading UK consumer title, and has contributed to its sister title Scotland. In addition, he writes for The Malt Whisky Yearbook, The Tasting Panel, WhiskyEtc, Scottish Field, The Times and elsewhere. He has presented on the web based channel www.singlemalt.tv and at a number of tasting events. He advised the SWA and the National Archives of Scotland on the 2009 Homecoming exhibition Whisky and the Scots for which he also wrote the accompanying monograph.
In 2002 his book Scotch Whisky: History, Hints and Tips appeared and subsequently he was one of the principal co-authors of Eyewitness Whisky, World Whisky and Great Whiskies for Dorland Kindersley. In 2006 he was responsible for the reprinting of Aeneas MacDonald's classic 1930 text Whisky, adding a new Introduction to this iconic work. 2010 saw three new books by Ian: The Enduring Legacy of Dewar's; Glenglassaugh: A Distillery Reborn and 101 Whiskies To Try Before You Die (Hachette).
As Managing Editor of ForWhiskyLovers.com, Mr. Buxton will contribute his own content to the site as well as recruit and direct a team of internationally renowned contributors.
About For-Lovers LLC
For-Lovers LLC is developing a network of narrowly-targeted online communities designed to attract people who share a common "lifestyle passion", and enable them to share and explore that passion with other like-minded people. Our first community, ForScotchLovers.com, boasts thousands of members who are passionate about single malt Scotch Whisky. ForTequilaLovers.com, launched in June '09, has also attracted thousands of members who are passionate about tequila, mezcal and sotol.
Lest you get the wrong impression, For-Lovers is not just about alcoholic beverages. In fact, of the hundreds of commonly branded "For_______Lovers" domains we own, only a handful are spirits-related. In the coming months, For-Lovers will launch many more online communities; from ForBluesLovers.com to ForScrapbookingLovers.com. Indeed, if you pick your passion and fill in the For______Lovers.com blank, there's a good chance that's a community we intend to launch.
Our mission at For-Lovers is to become the leading developer of these online "micro- communities." Each community's topical focus will promote a strong sense of affiliation between members. Curated content from the world's best-known "thought leaders", as well as the most respected traditional content publishers in each topical field, will allow members to nourish their passions. And, of course, each site will offer an online store stocked with a great selection of products relevant to each community.
For more information on For-Lovers LLC, our current or planned communities, or to interview either Mr. Buxton and/or Mr. Stone directly, please contact us at Leadership@ForScotchLovers.com.