Caroline Dewar is an internationally known whisky expert. She joined Wm. Teacher & Sons in the early 1980's to work on European marketing and quickly discovered a passion for Scotch Whisky. As Teacher's was part of a larger company with many types of drinks in its portfolio, she followed the Wine & Spirit Education Trust courses. Today she continues as a whisky tutor on their Professional Spirits Certificate course.
When Teacher's became part of Allied Distillers Limited, Caroline became responsible for marketing and communications on the single malts . Part of her activity was to educate distributor personnel from many countries. During this time she produced the industry's first set of tasting notes for single malts. She was also instrumental in developing and introducing the Friends of Laphroaig programme, which has some 250,000 members today.
Caroline has written articles for Malt Advocate in the USA, Whisky Magazine in the UK, The Malt Whisky Yearbook from Scandinavia and for UK drinks trade publications. She also co-authored “Whisky Jottings” which gave updated info about distilleries and their brands as well as chapters on travelling around Scotland and where to buy and try good whisky.
Caroline has also been interviewed for BBC Radio and appeared on UK television programmes about her favourite subject. In 2003 she was invited to Washington DC to talk to the Smithsonian Associates as part of their cultural programme and took the chance to spend time in bourbon country being educated at three distilleries. She has since given the occasional talk on bourbon back in the UK.
In 1997, Caroline was a founder director of Distillery Destinations Ltd., Scotland's only specialist whisky tourism company, owned and run by whisky experts. She has helped clients from many countries to have successful trips to Scotland, many of them for the Islay Festival of Malt and Music at the end of May each year.
Today Caroline offers itinerary creation and travel advice services for people travelling to Scotland as well as a whisky information service. She says “I can't possibly stop encouraging people to come here to enjoy all Scotland has to offer and to learn more about Scotch Whisky."
We know we're in good hands with Caroline Dewar showing us around Scotland and getting us the VIP treatment at distilleries. We'll bring you more news about her new company when it is finalised. Until then we encourage you reach out to her at CDewarComm@aol.com for any of the services listed above.