Glen Grant has announced the launch of three new single malts: a 12 year old, a 12 year old non-chill filtered, and an 18 year old. These whiskies will be available in June. See the press release included below for details.
GLEN GRANT ADDS THREE NEW PREMIUM SINGLE MALT SCOTCH WHISKIES
AND UNVEILS NEW PACKAGING DESIGN
Award-winning Glen Grant launches new premium quality whiskies: 12 Year Old, 12 Year Old Non Chill-Filtered and 18 Year Old
LONDON, 24th MAY 2016 – Award-winning single malt Scotch whisky, Glen Grant, today announces the launch of new 12 Year Old, 12 Year Old Non Chill-Filtered and 18 Year Old single malt Scotch whiskies whilst unveiling a new contemporary brand identity with packaging and logo redesign. The introduction of three unique and unmatched expressions to Glen Grant’s existing portfolio aims to reaffirm Glen Grant’s position as a leading player in the luxury whisky market and answers the surge in global sales of premium single malt Scotch whisky.
Launching in June, the new 12 Year Old, 12 Year Old Non Chill-Filtered and 18 Year Old expressions will allow consumers to enjoy the unfolding layers of mature and beautifully intricate taste and aroma that is achieved only through Glen Grant’s unique distillation process.
Glen Grant 12 Year Old is a remarkable single malt Scotch whisky. With a bright, golden colour and pleasant aromas of orchard fruit, almond and citrus, this exceptional whisky delights the palate with exquisite and delicate notes of apple pie crust and caramel and finishes with lingering fruit and subtle hints of spice.
The 12 Year Old Non Chill-filtered, which will be exclusively available to travel retailers, delivers a full and creamy mouth-feel, with an aroma and flavour that, is unmistakably Glen Grant. With its signature bright, golden colour and a sweet, welcoming nose, this beautifully crafted whisky offers notes of toffee and rich fruit, and a pleasingly long, nutty finish with subtle bursts of spice.
The rarest in the new collection is the Glen Grant 18 Year Old. This unrivalled single malt Scotch whisky matures for at least 18 years in the highest quality, handpicked oak casts, which creates a radiant golden colour and seductive floral and oaky aroma. Deeply layered and complex, this rich and vibrant whisky delivers beautifully intricate flavours of malted caramel, vanilla, and raisins and lingers with a long, sweet and pleasantly spicy finish.
The latest packaging features a new colour palette, allowing the consumer to easily identify the different dram varieties. The 12 Year Old and 12 Year Old Non Chill-Filtered feature a striking bronze label and casing, while the 18 Year Old is enclosed within a superior frosted-blue gift box with luxurious silver hues, reiterating its premium status.
The new Glen Grant logo, the Grant family monogram, stands proudly on the front of each bottle – with the letters ‘J’ ‘R’ and ‘G’ delicately intertwined in a timeless design. ‘J’ for James ‘The Major’ Grant and ‘R’ for his first wife Rose, reminding consumers of the deeply rooted family heritage which helped to produce one of the world’s finest single malt Scotch whiskies.
Jared Ricardo, Global Public Relations Manager at Gruppo Campari, commented: “We are delighted to launch our new range of aged products and unveil our brand new, contemporary logo and packaging. Glen Grant has made a significant investment in its production within the worldwide luxury whisky market to meet the increased consumer appetite for premium whisky with a rich background. We are extremely proud of our new look which perfectly represents the passion, craftsmanship and family heritage of Glen Grant, while staying true to our Scottish heritage. We are confident that through our unique quality and history, our new aged range of products will prove extremely popular with our consumers.”
Glen Grant’s new packaging will be rolled out across all Glen Grant products from June. The new 12 Year Old single malt Scotch whisky will be available to purchase from June at the Whisky Exchange, whilst the new 12 Year Old Non Chill Filtered will be available from June to purchase from duty free and travel retailers. The new 18 Year Old expression will be available from June to purchase from Tesco.
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